Overview
Re is an AI mental health companion that helps users break overthinking loops, vent thoughts, and gain clarity with grounded, reframed perspectives.
Challenge
Took on the challenge to design, build, and launch solo, without prior dev experience.
The real test? Getting overthinkers to share personal thoughts despite doubt or shame.
Design
Insights
Users were initially hesitant to open up due to fear of judgment and shame.
Without trust and emotional safety, they simply wouldn’t engage deeply.
Calls
Tell a story, spark clarity, and design for relief.
Solution
Set the right emotional tone from the start, easing users into the experience.
Designed the insights journey to feel personal, using visual cues to guide them from distress to clarity.
Outcome
93%
Positive Feedback
64%
W1 Retention
Stories build trust
Guide, don’t prescribe
Involvement
Product Strategy
User Research
User Testing
Data Analysis
Full-Stack Development
Prompt Engineering
UX/UI Design
Motion Design
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