True North
Led product design from scratch, taking True North from concept to MVP.
Growth Tracking · Marketing · Web App
Lead Product Designer
Overview
True North helped marketing teams cut through the noise by aligning everyone around one goal, making it the go-to source for all efforts.
Challenge
Marketers were juggling tools and messy spreadsheets.
True North challenged them to bring it all together in one place, but it required a behavioral change.
Design
Insights
Users loved the concept in research, but underestimated the effort to adopt it.
They needed immediate value without heavy setup.
Calls
Deliver quick wins, reduce friction, and build confidence with instant feedback.
Solution
Reworked onboarding to give users instant results with minimal input.
Designed key features to work solo, allowing gradual engagement without full setup.
Outcome
+78%
User Adoption
Quick wins drive engagement
Onboarding is critical
Involvement
Product Strategy
User Research
User Testing
Data Analysis
UX Writing
UX Design
UI Design
Motion Design
Feedback
