Flosum
Turned the POC into a scalable web app with a product-led strategy.
Data Management · IT · Web App
Lead Product Designer
Overview
Flosum secures Salesforce data with compliant backups and delivers business insights on data.
Challenge
Users struggled with fragmented tools, steep learning curves, and concerns about data security.
Simplifying complex workflows was an important goal.
Design
Insights
Flosum served diverse roles, from monitoring backups to performing data analysis.
Users needed confidence in the app's security and reliability while handling sensitive data.
Calls
Build scalable design systems, ease learning curves, and design for delight.
Solution
Established trust-first UX principles with transparent workflows and real-time feedback.
Designed a task-focused model that kept users in the flow with progressive disclosure.
Outcome
+82%
Adoption Rate
3x faster
Task Completion
Design for trust
Build scalable foundations
Involvement
Product Strategy
User Research
User Testing
Data Analysis
UX Writing
UX Design
UI Design
Design Systems